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About Customer Manufacturing Group

About the Authors

Mitchell Goozé

Mitchell Goozé is the president and founder of Customer Manufacturing Group (CMG). His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. He has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business — the customer. Prior to founding Customer Manufacturing Group in 1991, Mitch was president of Teledyne Components, a division of Teledyne, Inc.

Mitch's has unique expertise in determining strategic positioning at the corporate or product level and developed the cornerstone Value Specification element of the CMG's Customer Manufacturing® System. Mitch has shared his expertise in marketing, strategic business planning, and customer relationships in speaking engagements to hundreds of business groups across the globe. His ideas have enabled thousands of senior executives to gain a competitive advantage in their market through the assessment and redesign of their System to Manufacture Customers®.

Mitch is a member of the Board of Directors of Aquatrols, a past member of the Board of Directors of The American Electronics Association and ASUCLA, and The Board of Advisors of the Leavy School of Business at Santa Clara University and the Board of Advisors of Customer Satisfaction Improvement, Inc.

Mitch holds a B.S. Engineering from the University of California, Los Angeles (UCLA) and an MBA from Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland.

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Ralph Mroz

Since 1978, Ralph Mroz has managed or implemented nearly every step of the marketing process. His experience spans hands-on tactics to corporate strategic planning, with large corporations, small companies, and start-ups.

Ralph has years of experience in the research and analytical aspects of Environmental Influences, Value Specification and Solution Development. He helps clients fully integrate marketing and product development processes, enabling them to successfully enter a new market with a new or existing product set.

This market-entry expertise has benefited large corporations such as HP's power supply division and Digital Equipment's component and CAD divisions.

As one of the original members of Encore Computer during its start-up, Ralph drafted the market entry plan for an entirely new class of computer. He was also a founder of The Kensington Group, which is the industry standard source for comparative benchmark data on the public relations specialty of Analyst Relations.

Since 1998, he has consulted to companies on competitive positioning and marketing process development. Ralph is a noted proponent of the concept of converting marketing functions to a hierarchical process that is stable and repeatable, and integrates seamlessly with Product Development and Sales. His article, "The Synchronous Marketing Process" (May, 1998, Industrial Marketing Management) is the first to describe in detail an over-arching, consistent and measurable marketing process. This concept, which is discussed in the book is also a key element of the Customer Manufacturing Group's System to Manufacture Customers®.

Ralph holds a B.S. in Electrical Engineering and an M.B.A. from the University of Massachusetts at Amherst.

e-mail Ralph